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State of the Screens

Amazon’s Ad Business May Be Growing Faster Than Thought

By March 5, 2019No Comments

The big question: How fast is Amazon’s advertising business growing? Fast enough that eMarketer had to increase it’s 2018 estimate by 60% within 6 months of publishing it!

Amazon advertising revenue by year (YoY growth):
2017 — $3.3B
2018 — $7.4B (↑ 123%)
3) 2019P — $11.3B (↑ 53%)
4) 2020P — $15.0B (↑ 32%)

Facebook advertising revenue by year (YoY growth):
2017 — $17.4B
2018 — $23.7B (↑ 36%)
3) 2019P — $28.5B (↑ 21%)
4) 2020P — $33.7B (↑ 18%)

Google advertising revenue by year (YoY growth):
2017 — $34.9B
2018 — $41.4B (↑ 19%)
3) 2019P — $48.1B (↑ 16%)
4) 2020P — $54.5B (↑ 14%)

More #1: Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

More #2: Amazon’s New Ad-Supported Video Channel Freedive Could Challenge Facebook And Google

More #3: ‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.