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State of the Screens

U.S. Music Industry Posts Third Straight Year of Double-Digit Growth as Streaming Soars 30%

By March 5, 2019No Comments

U.S. music industry revenue by year (YoY growth):
2017 — $8.8B
2018 — $9.8B (↑ 12%)

U.S. paid music subscriptions by year (YoY growth):
1) 2015–10.8M
2016–22.6M (↑ 109%)
3) 2017–35.3M (↑ 56%)
4) 2018–50.2M (↑ 42%)

Streaming now accounts for 75% of total music revenue!

U.S. streaming music revenue by year (YoY growth):
1) 2015 — $2.3B
2016 — $4.0B (↑ 74%)
3) 2017 — $5.7B (↑ 43%)
4) 2018 — $7.4B (↑ 30%)

Something fun: The economics of streaming is making songs shorter

More #1: Spotify Plans Enhanced Targeting For Advertisers

More #2: Spotify Is Pulling Away From Apple Music

More #3: Is Liberty Media About to Become the Most Powerful Company in Music?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.