State of the Screens

Key details for WarnerMedia's streaming service: 1) It will be called HBO Max 2) Early 2020 is anticipated launch 3) Friends will be moving from Netflix to HBO Max in 2020. 4) Friends is the 2nd most-watched…

Big news: Tubi has passed 20M monthly viewers for its ad-supported streaming service. What is Tubi? Tubi is an ad-supported streaming network with 15K+ TV shows and movies sourced through 200+licensing partners. Think a free Netflix supported by ads.…

On-demand audio streams according to Nielsen (YoY growth):1) 2018 - 261.0B

Key findings according to FreeWheel:1) 60% of all "advanced TV" buys will be audience targeted by 2020 citing increased return on marketing spend.

Big news: The video ad market for politics is expected to grow by $2B (↑ 50%) between 2018 and 2020!!!  The total spend will approach $6B during the 2020 cycle accounting for ≈ 4-5% of the total U.S. video ad…

NBCUniversal's upcoming streaming service will be the exclusive home for The Office when it launches in January 2021. Final offers for annual streaming rights to The Office:1) NBCUniversal - $100M2) Netflix - $90M What does…

  Average time spent w/ video in 2019-Q1 according to Nielsen (YoY growth):1) 2019-Q1 - 5h 46m (↓ 3%)2) 2018-Q1 - 5h 57m Average time spent w/ media (YoY growth):1) 2019-Q1 - 11h 27m (↑ 3%)2) 2018-Q1 - 11h 06m   Average time spent w/ video…

  Share of impressions by length in 2019-Q1 according to Extreme Reach:1) 30s - 69%2) 15s  - 28%3) 60s - 3%4) 6s  - <1%   Share of impressions for 6s:1) 2017-Q1 - 0.04%2) 2017-Q2 - 2%3) 2017-Q3 - 3%4) 2017-Q4 - 5%5) 2018-Q1 - 3%6) 2018-Q2 - 1%7) 2018-Q3 - 2%8) 2018-Q4 - 1%9) 2019-Q1 - <1%Share of impressions…

Big News: LiveRamp has agreed to acquire Data Plus Math for $150M ($120M in cash + $30M in stock).  What is Data Plus Math?  Data Plus Math is a software and analytics company that helps advertisers attribute business…

The big deal: WarnerMedia and Bad Robot (J.J. Abrams company) have reportedly agreed to a deal worth $500M.The deal covers:1) Movies2) Television shows3) Video games4) Consumer products5) Music6) Digital content