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State of the Screens

The NBA Wants You To Bet on Games That Never Happened

By June 27, 2019No Comments

WTF: The NBA is working on a virtual sports-betting game called NBA Last 90 that lets you bet real money on fake games.

How it works: Bettors are dropped into the final 90 seconds of a “game” between two actual teams (Lakers vs. Celtics, etc.).  The rest of the game is a combination of other highlights from past Lakes/Celtics games.  This allows for an unlimited supply of games and betting 24/7/365.


Cash money: Fox is going to be the first network to take bets during games directly.

Quote from Jim Lanzone – CEO @ CBS Interactive:
“The floodgates are starting to open, not only for more gambling-focused content, but entirely new data products that appeal to people trying to gain an edge,”

Early estimates predict that sports betting will generate $3-$5B in additional revenue per year for media companies.


Video: New Sports Betting Legislation Opens Opportunities for Mobile


Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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