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State of the Screens

J.J. Abrams Bidding War Won By WarnerMedia as Bad Robot Nears $500M Partnership

By June 27, 2019No Comments

The big deal: WarnerMedia and Bad Robot (J.J. Abrams company) have reportedly agreed to a deal worth $500M.

The deal covers:
2) Television shows
3) Video games
4) Consumer products
5) Music
6) Digital content

Bad Robot deals in 2019 dollars:
2006 – $80M
2019 – $500M

Recent talent deals:
Bad Robot (WarnerMedia) – $500M
Greg Berlanti (WarnerMedia) – $400M
Ryan Murphy (Netflix) – $300M
Shonda Rhimes (Netflix) – $100M

Quote from Bob Greenblatt 
– Chair @ WarnerMedia:
“Just because you increase the volume [of shows], you can’t increase the number of really talented people in the world that can produce these shows, so when they come along as a J.J. Abrams does once in every generation, you want to hold on to them…We hope to keep him in the family.

There’s a very competitive situation out there because the other great companies and streaming services also would like to have him,” 

More: Artist Shares Storyboards From J.J. Abrams’ Unmade Movie Superman: Flyby

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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