Press Archives - Page 2 of 6 - Cross Screen Media

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ScreenImpact Early Access Program

Cross Screen Media is looking for forward-thinking agencies to join us in testing our latest, cutting edge tool for cross-screen campaign measurement. Early Access Program ScreenImpact Get the full picture.…

Dan SchreffJuly 21, 2022

Press

New Feature Release: Upgraded Audience Builder

When audiences are different in every local market, where should you even begin your cross screen TV planning? Identify Your True Audience You need to identify and reach your target…

Dan SchreffJuly 19, 2022

Press

Hollywood Reporter: Regional Sports Networks Plot Streaming Future Without Pay TV Bundle

Regional Sports Networks are turning to streaming as they navigate the Convergent TV landscape and future of media. In a recent Hollywood Reporter article, Cross Screen Media CEO Michael Beach weighs in…

Dan SchreffJuly 2, 2022

Press

eMarketer: Expect TV ad prices to rise this year

Cross Screen Media, in conjunction with the Benchmark Company, surveyed industry players across agencies, brands, and networks to understand the current sentiment on market trajectory. A recent eMarketer article cited…

Dan SchreffJune 30, 2022

Press

Hollywood Reporter: Midterm Moolah- TV Stations Cash in on Primary Season

Total political ad spending in the 2022 midterm election year is set to surpass $8.8 billion; a seismic shift from $3.9 billion in spending in 2018. In a recent Hollywood…

Dan SchreffMay 27, 2022

Press

Cross Screen Media Announces Jackie Vanover as Chief Product Officer

ALEXANDRIA, VA – May 6, 2022 – Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced today that Jackie Vanover has joined the…

Dan SchreffMay 6, 2022

Press

Yahoo and Cross Screen Media Partner to Enable Greater Political Campaign Insights

Yahoo and Cross Screen Media Partner to Enable Greater Political Campaign Insights, Efficient Measurement Ahead of 2022 Midterms. Cross Screen Media taps Yahoo as first programmatic partner to enable new…

Dan SchreffApril 7, 2022

Press

MediaPost: Can 40,000 Movie Theater Screens Compete With A 75-Inch Living-Room TV?

U.S. movie theaters have been facing extreme admissions challenges since March 2020. Did the pandemic accelerate the decline? In a recent MediaPost article, Cross Screen Media CEO Michael Beach weighs…

Dan SchreffJanuary 25, 2022

Press

Cross Screen Media To Utilize Roku Ad Platform, OneView, for CTV Planning and Activation

ALEXANDRIA, Va., Nov. 30, 2021 /PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, today announced a new capability for…

Dan SchreffNovember 30, 2021

Press

Cross Screen Media Launches Deduplicated Cross-Platform Video Ad Measurement Solution

Marketers can use ScreenImpact to measure the performance of each campaign across CTV, linear TV, and digital video in a unified report. ALEXANDRIA, Va., Nov. 16, 2021 /PRNewswire/ -- Cross…

Dan SchreffNovember 15, 2021

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ScreenImpact Early Access Program

New Feature Release: Upgraded Audience Builder

Hollywood Reporter: Regional Sports Networks Plot Streaming Future Without Pay TV Bundle

eMarketer: Expect TV ad prices to rise this year

Hollywood Reporter: Midterm Moolah- TV Stations Cash in on Primary Season

Cross Screen Media Announces Jackie Vanover as Chief Product Officer

Yahoo and Cross Screen Media Partner to Enable Greater Political Campaign Insights

MediaPost: Can 40,000 Movie Theater Screens Compete With A 75-Inch Living-Room TV?

Cross Screen Media To Utilize Roku Ad Platform, OneView, for CTV Planning and Activation

Cross Screen Media Launches Deduplicated Cross-Platform Video Ad Measurement Solution

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