Regional Sports Networks are turning to streaming as they navigate the Convergent TV landscape and future of media.
In a recent Hollywood Reporter article, Cross Screen Media CEO Michael Beach weighs in on the incredible opportunity for advertisers.
“The advertising business is huge. As a buyer of local media, the RSNs have always been something that our customers want to buy, but they actually have very little measurement… There is a massive amount of potential from the advertising side of the business, I think it is probably undervalued by people.”
