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Hollywood Reporter: Regional Sports Networks Plot Streaming Future Without Pay TV Bundle

By July 2, 2022August 16th, 2022No Comments

Regional Sports Networks are turning to streaming as they navigate the Convergent TV landscape and future of media.

In a recent Hollywood Reporter article, Cross Screen Media CEO Michael Beach weighs in on the incredible opportunity for advertisers.

“The advertising business is huge. As a buyer of local media, the RSNs have always been something that our customers want to buy, but they actually have very little measurement… There is a massive amount of potential from the advertising side of the business, I think it is probably undervalued by people.”

Read the full article here!

collage of images from the NBA,