Total political ad spending in the 2022 midterm election year is set to surpass $8.8 billion; a seismic shift from $3.9 billion in spending in 2018.
In a recent Hollywood Reporter article, Cross Screen Media CEO Michael Beach weighs in on massive opportunity for networks.
“From where we are at today, we are ahead of that [$8.8 billion] pace,” Cross Screen Media CEO Michael Beach says. “It’s going to double 2018. We are at 128 percent growth right now; it’ll clobber .”