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eMarketer: Expect TV ad prices to rise this year

By June 30, 2022No Comments

Cross Screen Media, in conjunction with the Benchmark Company, surveyed industry players across agencies, brands, and networks to understand the current sentiment on market trajectory.

A recent eMarketer article cited Cross Screen Media’s State of the Screens Industry Pulse Survey H2 2021:

“According to a survey of more than 500 US ad industry professionals in H2 2021 by Cross Screen Media, 51% of buyers and 58% of sellers said they expected broadcast TV ad rates to increase in 2022 compared with 2021. Responses for CTV were much higher, with 79% of buyers and 78% of sellers expecting increases. For cable TV, 48% of buyers and 61% of sellers anticipated increases, far more than those who expected rates to stay the same or decrease.”

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State of the Screens Industry Pulse Survey H2 2021