Glossary

Glossary > Over-The-Top Over-The-Top (OTT) What is Over-The-Top? Definition: Over-The-Top (OTT) stands for content that is streamed to customers directly over the the web, bypassing traditional cable systems and channels.…

Glossary > Optimized Reach Percentage Optimized Reach Percentage What is Optimized Reach Percentage? Definition: Optimized Reach Percentage is the percentage of your target audience that was reached in your designated…

Glossary > Native Advertising Native Advertising What is Native Advertising? Definition: Native Advertising is any paid advertising that is indistinguishable from the channel being used to present it. Native ads…

Glossary > Multiple System Operator Multiple System Operator (MSO) What is Multiple System Operator? Definition: Multiple System Operator (MSO) is an operator of multiple cable or direct-broadcast satellite television systems.…

Glossary > Media Planning Media Planning What is Media Planning? Definition: Media Planning entails sourcing and selecting optimal media platforms for a client's brand or campaign. The goal of media…

Glossary > Media Buying Media Buying What is Media Buying? Definition: Media Buying (aka Activation) is a method that marketing agencies apply after a media planner completes their research and…

Glossary > Measurement Measurement What is Measurement? Definition: Measurement involves finding out the actual reach, frequency, and outcomes of an advertising campaign. Cross screen measurement is increasingly critical as advertisers…

Glossary > Linear TV Linear TV What is Linear TV? Definition: Linear TV is the traditional television system in which a viewer watches a scheduled TV program when it's broadcasted…

Glossary > Identity Graph Identity Graph (ID Graph) What is Identity Graph? Definition: Identity Graph (ID Graph) is a database that stores all of the identifiers that correlate with individual…

Glossary > Gross Rating Point Gross Rating Point (GRP) What is Gross Rating Point? Definition: Gross Rating Point (GRP) relates to the “total audience” exposure to advertising messages. One gross…