Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast

Media Buying | Cross Screen Glossary

By August 25, 2022No Comments

Glossary > Media Buying

Media Buying

What is Media Buying?

Definition: Media Buying (aka Activation) is a method that marketing agencies apply after a media planner completes their research and builds a campaign strategy.

Media buyers use this strategy to find and bid on ad inventory across multiple ad channels.

Learn More