Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast

Identity Graph | Cross Screen Glossary

By August 25, 2022No Comments

Glossary > Identity Graph

Identity Graph (ID Graph)

What is Identity Graph?

Definition: Identity Graph (ID Graph) is a database that stores all of the identifiers that correlate with individual customers.

These identifiers are aggregated from multiple data sources. They can be anything, but are typically usernames, email addresses, phone numbers and browser cookies. They can also be offline identifiers such as customer IDs or loyalty card numbers.

Learn More