Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast

Gross Rating Point | Cross Screen Glossary

By August 25, 2022No Comments

Glossary > Gross Rating Point

Gross Rating Point (GRP)

What is Gross Rating Point?

Definition: Gross Rating Point (GRP) relates to the “total audience” exposure to advertising messages.

One gross rating point is equivalent to the number of views where, on average, 1% of your total (not target) audience has seen an ad one time.

Learn More