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In The Press (Podcast): Political Video Ads and Convergent TV

By September 18, 2020November 15th, 2021No Comments

Michael Beach, Cross Screen Media CEO, was recently featured on the Digital Politics podcast with Karen Jagoda, where he covered the enormous growth of political campaign budgets in 2020, explosive growth of political digital video ads, differences between traditional tv ads and those that are served up on CTV/OTT and video-on-demand sites, and the impact of COVID-19 on viewing behavior and media consumption.  Listen to the full podcast below!