Case Studies

Leveraging a Tiered Audience Strategy In State Public Affairs

By February 16, 2026September 1st, 2026No Comments

How a tiered audience approach combined insider targeting with grassroots mobilization to influence California legislators on a key technology issue.

You’ll Learn:

1

How sequencing audience targeting can maximize impact

2

How understanding media consumption habits ensured no audience was left unreached

3

Why cross screen measurement is essential to campaign optimization

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