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Plan, activate, and measure CTV and Linear TV at the local level
We deliver closed-loop solutions across local TV and video advertising to help buyers and sellers succeed in the Convergent TV space.
What We Do
The Cross Screen Media platform empowers advertisers with end-to-end optimization solutions
Harness the Power of CTV and Local TV
Don’t settle for one-size-fits-all media plans. In seconds, our solution incorporates media consumption insights and evaluates every network to create a localized market-by-market plan to maximize reach and optimize frequency for every campaign.
Scale Smart
We seamlessly plug into your existing operations to activate CTV ads for every budget and timeline. Our team leverages proprietary optimization technology to rapidly deliver campaigns that effectively reach the highest percentage of your audience.
Get a True 360° View
No impression should go unmeasured. Our 100% cross-screen solution incorporates ad occurrence and exposure data to deliver a full picture of the results of each campaign across Linear, Connected TV, and digital video.
Plan smart. Plan local.
Reach your true audience however they watch
TV and video consumption varies widely across the country. Applying a one-size-fits-all model means you’ll miss key differences — and audiences — across markets. Instead, reach your true audience on whichever screen they watch with bottom-up media plans that account for precise consumption habits at the market level.
Featured Resources
Turning Measurement Into Incremental Reach
Overview Marketers rank TV and video advertising as a top priority for accomplishing their goals,…
Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising
Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to…
