Built to move issues and shift opinion.
A cross-screen video stack for trade associations, coalitions, and advocacy groups.
CSM’S SIX-STEP SOLUTION
Influence, persuade, and activate: a structured approach to moving issues, designed to compound at every phase.
- Target the Influencers: Reach the decision-makers and the people who influence them directly with precision-targeted advertising across every screen they watch.
- Move Public Opinion: Identify and persuade the broader electorate. Build support among the voters whose voices decision-makers can’t ignore.
- Activate Your Base: Turn supporters into advocates. Mobilize the people already on your side to show up, speak up, and apply real pressure when it counts.
Policy movers, decision-makers, and their influencers. No filler.
Our bespoke influencer audiences are built by policy professionals. We map decision-makers to the people who influence them – including legislators, executives, key staff, donors, and allied organizations.
- No Upfront Costs: No subscriptions, no tiers, no credit systems. Just a straightforward CPM making us the lowest cost option for influencer targeting.
- Transparent & Customizable: Before you advertise, view a full audience insights report to see the jobs and organizations of your influencers. Feel confident you are targeting the right individuals.
Decision-makers respond to pressure. This is where you build it.
Reaching policy influencers is only part of the equation.
Moving an issue requires building broader public support — activating the voters, advocates, and issue-engaged citizens that make decision-makers take notice. We offer 150+ issue sentiment scores across every major policy area, with custom modeling available for any issue or geography. The result is a clear picture of who already supports your cause, who can be persuaded, and who will show up and speak on your behalf.
Start with the right message. Build from there.
As we build your audiences, we run surveys in tandem to identify what messaging actually shifts opinion.
The strongest messages become the foundation of a phased campaign built to compound over time — testing, targeting, measuring, and refining as the campaign evolves. The result is a program that keeps decision-makers, influencers, and activists engaged and primed to act when the moment arrives.
Know who you reached and how they moved.
We measure the full picture, showing deduplicated reach and frequency across linear TV and digital so you know exactly who saw your message, how often, and where.
But delivery is only the starting point. Our brand lift studies measure whether your campaign actually moved opinion on the issue, with pre and post-flight surveys matched to your target audience and crosstabbed by segment. The result isn’t a delivery report. It’s proof that your program changed minds.
Change momentum into action.
Once you’ve reached your influencers and built public support, the next step is converting that momentum into direct action. We help agencies mobilize their supporter base – driving calls, texts, and petition signatures to legislators and decision-makers at the exact moment it matters most.
HOW AGENCIES WIN WITH CSM
The tools to plan smarter, move issues, and prove it every time.
No Upfront Costs
Only pay for influencer audiences when you use them. No subscriptions. No out-of-pocket risk.
Win New Business
Start pitching and planning with transparent influencer segments, issue support analysis, and competitive intelligence.
Prove Impact
Deduplicated reach and frequency reporting paired with brand lift studies show clients you’ve reached your targets.
Build Smarter Over Time
Audience models, message hierarchies, and lift data compound across campaigns, giving your agency a growing intelligence advantage.
BY THE NUMBERS
The experience and support you need.
300
+
ASSOCIATIONS & ADVOCACY ORGS SERVED
42
BALLOT INITIATIVES
159
ISSUE SENTIMENT MODELS
200
K +
INFLUENCERS MAPPED
PUBLIC AFFAIRS RESOURCES
Insights and intelligence for your next policy fight.
Agency Uses Measurement to Shift Voter Sentiment
Agency Uses Measurement to Shift Voter Sentiment
Breaking Through DC Noise with Hyper Audience Targeting
Breaking Through DC Noise with Hyper Audience Targeting
How Ad Frequency Impacts Advocacy Messaging