HOW WE THINK / NEWSLETTER

Impressions to Ballots

CSM’s weekly newsletter covering topics at the intersection of advertising, data, and politics.
#41 – MI Sen Primary Case StudyImpressions To Ballots

#41 – MI Sen Primary Case Study

#40 – Who Is Winning the 2026 Money Race Right Now?Impressions To Ballots

#40 – Who Is Winning the 2026 Money Race Right Now?

#39 – Where is our attention?Impressions To Ballots

#39 – Where is our attention?

#38 – What is relational organizing?Impressions To Ballots

#38 – What is relational organizing?

#37 – Where is political ad frequency highest?Impressions To Ballots

#37 – Where is political ad frequency highest?

#36 – How will the Supreme Court coordination ruling change ad spending?Impressions To Ballots

#36 – How will the Supreme Court coordination ruling change ad spending?

#35 – CA Gov Case Study Part 2Impressions To Ballots

#35 – CA Gov Case Study Part 2

#34 – CA Gov Case Study Part 1Impressions To Ballots

#34 – CA Gov Case Study Part 1

#33 – Where do we stand in the current political cycle?Impressions To Ballots

#33 – Where do we stand in the current political cycle?

#32 – What should advertisers expect from influencer audiences?Impressions To Ballots

#32 – What should advertisers expect from influencer audiences?

#31 – How can you leverage video consumption data for text and mail?Impressions To Ballots

#31 – How can you leverage video consumption data for text and mail?

#30 – How fast is the voter contact market growing?Impressions To Ballots

#30 – How fast is the voter contact market growing?

#29 – How premium CTV is winning political budgets?Impressions To Ballots

#29 – How premium CTV is winning political budgets?

#28 – How has Meta evolved since 2016?Impressions To Ballots

#28 – How has Meta evolved since 2016?

#27 – Are political advertisers underbuying Meta?Impressions To Ballots

#27 – Are political advertisers underbuying Meta?