Glossary > Viewable CPM

Viewable CPM (vCPM)

What is Viewable CPM?

Definition: Viewable CPM (vCPM) is the cost per thousand for impressions that meet a viewability threshold.

At Cross Screen Media, we use a five-second minimum for viewability. The calculation for our viewable CPM is as follows: CPM ÷ Viewability % = vCPM.