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Behavioral Targeting | Cross Screen Glossary

By August 24, 2022No Comments

Glossary > Behavioral Targeting

Behavioral Targeting

What is Behavioral Targeting?

Definition: Behavioral Targeting is the targeting of a group of people, or audience, based on their affinity or likeness to perform a particular behavior (e.g., purchase a sedan, apply for an insurance quote, etc.).

Behavioral targeting is more accurate than untargeted advertising, but less accurate than using first-party targeting methods.

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