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Audience Profiles | Cross Screen Glossary

By August 24, 2022No Comments

Glossary > Audience Profiles

Audience Profiles

What are  Audience Profiles?

Definition: Audience Profiles are the groups of people, or audience, who share similar characteristics and whom you are targeting in an advertising campaign.

Media planning solutions can offer granular audience segments, including Cross Screen Media’s ScreenSolve(R) which provides over 60,000 different audience profiles that can be used when planning TV and video ad campaigns.

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