Glossary > Audience Profiles
Audience Profiles
What are Audience Profiles?
Definition: Audience Profiles are the groups of people, or audience, who share similar characteristics and whom you are targeting in an advertising campaign.
Media planning solutions can offer granular audience segments, including Cross Screen Media’s ScreenSolve(R) which provides over 60,000 different audience profiles that can be used when planning TV and video ad campaigns.
