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Ad Viewability | Cross Screen Glossary

By August 24, 2022No Comments

Glossary > Ad Viewability

Ad Viewability

What is a Ad Viewability?

Definition: Ad Viewability is an advertising metric that quantifies how much of an ad is actually seen.

For video ads, there are a range of industry standards with minimums as low as 2 seconds. At Cross Screen Media, we use a minimum of 5 seconds before we consider an ad watched.

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