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Ad Reach | Cross Screen Glossary

By July 29, 2022August 24th, 2022No Comments

Glossary > Ad Reach

Ad Reach

What is a Ad Reach?

Definition: Ad Reach is the total number of different individuals or households exposed, at least once, to an advertisement during a given period.

Reach Percentage is the percentage of individuals or households that were exposed. It is calculated by dividing the number of individuals reached by the number of individuals in the total audience.

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