Ad Reach | Cross Screen Glossary

By Dan SchreffJuly 29, 2022August 24th, 2022No Comments

Ad Reach

What is a Ad Reach?

Definition: Ad Reach is the total number of different individuals or households exposed, at least once, to an advertisement during a given period.

Reach Percentage is the percentage of individuals or households that were exposed. It is calculated by dividing the number of individuals reached by the number of individuals in the total audience.

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Ad Reach | Cross Screen Glossary

Ad Reach

What is a Ad Reach?

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Ad Reach | Cross Screen Glossary

Ad Reach

What is a Ad Reach?

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