Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
BlogState of the Screens

Mariah Carey’s Always On The Nice List

By December 23, 2021February 3rd, 2022No Comments

Big news #1: The ‘All I Want For Christmas Is You’ machine is back at #1 for the 3rd year in a row.

Highest ranking on Billboard Hot 100 by year:
1) 2013 – #21
2) 2014 – #26
3) 2015 – #35
4) 2016 – #11
5) 2017 – #9
6) 2018 – #3
7) 2019 – #1
8) 2020 – #1
9) 2021 – #1

Flashback #1: The Legend of ‘All I Want For Christmas Is You’ Continues to Grow


Flashback #2: Mariah Carey is the Queen of Christmas — and 21st century marketing. Bend the knee.


Big news #2: The song also passed 1B global streams on Spotify thanks to Mrs. Screens her millions of fans.


Key details for Mariah Carey’s ‘All I Want for Christmas is You’:
Released in 1994
2) $60M+ in revenue (as of 2016)
3) Up to $16M in total revenue this year
4) 100M+ copies sold
5) It only took 15 minutes to write and compose
6) 2019 is the first time to reach #1 in the United States
7) It has reached #1 in 14 different countries

Quick math on potential 2021 revenue for ‘All I Want for Christmas is You’ according to Digital Music News:
1) 71M yearly streams x $0.01 = $710K
2) 5.7M Christmas albums sales x $12 = $68M / 27 years = $2.5M
3) Apple TV+ special = ≈ $8M

4) McDonalds menu deal = ≈ $5M

Big question: When do people start listening to ‘All I Want for Christmas is You’?

Quick answer: October. The song is consistently played for 20% of the year.

Days of above-average listenership for ‘All I Want for Christmas is You’ according to
1) 2010 – 39
2) 2019 – 79

Shots fired: A bar in Dallas banned the song until December 1st, with a limit of once per night after that.

More #1: Mariah Carey and McDonald’s present ‘Mariah Menu’ with 12 days of free food for Christmas


More #2: Yes, Mariah Carey Really Loves Christmas That Much


More #3: Rockin’ around the Christmas streams: why festive music is bigger than ever

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.