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State of the Screens

The Legend of ‘All I Want For Christmas Is You’ Continues to Grow

By December 29, 2020No Comments

Big news: The ‘All I Want For Christmas Is You’ machine is back and bigger than ever!

Key details for Mariah Carey’s All I Want for Christmas is You:
Released in 1994
2) $60M+ in revenue (as of 2016) 2020-12-23_14-23-29
3) $600K+ in revenue expected this year
4) 100M+ copies sold
5) It only took 15 minutes to write and compose
6) 2019 is the first time to reach #1 in the United States
7) It has reached #1 in 14 different countries

Flashback: Mariah Carey is the Queen of Christmas — and 21st century marketing. Bend the knee.

Highest ranking on Billboard Hot 100 by year:
1) 2013 – #21
2) 2014 – #26
3) 2015 – #35
4) 2016 – #11
5) 2017 – #9
6) 2018 – #3
7) 2019 – #1
8) 2020 – #1



Daily streams for All I Want for Christmas is You during late November (YoY growth) on Spotify:

1) 2018 – 800K
2) 2019 – 600K (↓ 25%)
3) 2020 – 1M (↑ 67%)

Big question: Who is listening to this song two weeks before Thanksgiving?

Quick answer: Mrs. Screens and Tiny Screens


Most-streamed holiday songs in 2019 according to Nielsen Music:

1) All I Want For Christmas Is You by Mariah Carey – 309M
2) Rockin Around The Christmas Tree by Brenda Lee – 193M
3) Jingle Bell Rock by Bobby Helms – 163M


Revenue streams for All I Want for Christmas Is You include:

1) Album sales
2) Royalties from radio/streaming
3) Children’s book
4) Coloring book
5) Animated Movie
6) Apple TV+ special
7) ABC special


Video #1: Mariah Carey’s Magical Christmas Special — Official Trailer | Apple TV+



FYI: The business opportunity around this song is so large that people are making bootleg Christmas ornaments, which is sold out BTW.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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