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State of the Screens

Mariah Carey is the Queen of Christmas — and 21st century marketing. Bend the knee. 

By December 29, 2019No Comments

Key details for Mariah Carey’s All I Want for Christmas is You:
1) 
Released in 1994
2) $60M+ in revenue (as of 2016)
3) $600K+ in revenue expected this year
4) 100M+ copies sold
5) It only took 15 minutes to write and compose
6) 2019 is the first time to reach #1 in the United States
7) It has reached #1 in 14 different countries

Highest ranking on Billboard Hot 100 by year:
1) 2013 – #21
2) 2014 – #26
3) 2015 – #35
4) 2016 – #11
5) 2017 – #9
6) 2018 – #3
7) 2019 – #1

All I Want for Christmas is You streams per year on Spotify:
1)
 2014 – 13M
2) 2016 – 61M
3) 2018 – 181M

Quick math on Mrs. Screens and All I Want for Christmas is You:
1) 602M 
total streams on Spotify for the entire world
2) Mrs. Screens decorates the house in early November
3) 60 days per year of Christmas celebration
4) 10 years w/ Spotify
5) 600 days of Christmas celebration
6) Mrs. Screens plays All I Want for Christmas is You ≈ 100 times per day (6K per year; 60K over ten years)
7) Mrs. Screens has accounted for 0.01% of the global streams and ≈ $6K in revenue for Mariah Carey

Top 5 holiday albums according to the RIAA:
1) 
Elvis’ Christmas Album by Elvis (1970)
2) Miracles: The Holiday Album by Kenny G (1994)
3) Now That’s What I Call Christmas! by various artists (2001)
4) A Fresh Aire Christmas by Mannheim Steamroller (1988)
5) Mannheim Steamroller Christmas by Mannheim Steamroller ( 1984)

Top 5 countries ranked by share of Christmas streams on Christmas Day according to Spotify:
1) 
Sweden
2) Britain
3) Germany
4) Australia
5) United States

Top 5 states ranked by share of Christmas streams on Christmas Day:
1) 
New Hampshire
2) Utah
3) New York
4) Florida
5) California

Video: ‘All I Want for Christmas’ Carpool Karaoke

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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