How well did each campaign reach voters on broadcast in September?
In September alone, campaigns and outside groups pushed 1.86 billion broadcast impressions into the 48 competitive races we tracked. The Competitive Broadcast Report maps all 48 races — share of voice, reach and frequency by party, exclusive versus overlapping reach, market-level delivery, and the week-by-week build. Click into any race for the full picture.
Four Big Questions:
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