The rapid expansion of video advertising channels means that there is more pressure – and more opportunity – for agencies to deliver strong results than ever before.
Offering impactful media planning in this increasingly complex ecosystem, across both traditional TV and digital video, empowers agency leaders to expand their client base and grow existing relationships. What are the steps that agencies should take to become a true one-stop-shop for media planning and execution? What are the pitfalls that should be avoided?
In this webinar, Michael Beach brings a unique perspective on this topic, as prior to founding Cross Screen Media he co-founded and ran a large agency that faced this exact cross-screen planning challenge.