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The Future of Local TV is Here

By March 29, 2023No Comments


The Future of
Local TV is Here

March 29, 2023


Streaming’s share of total TV time has grown by over 100% since the start of the pandemic and shows no signs of slowing down. Not surprisingly, networks and local advertisers are increasingly expected to understand and deliver impactful CTV campaign results.

Michael Beach, CEO of Cross Screen Media, dives into the top trends in local CTV and highlights how industry players can benefit from the growth in streaming consumption.

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