The Future of
Local TV is Here
March 29, 2023
Streaming’s share of total TV time has grown by over 100% since the start of the pandemic and shows no signs of slowing down. Not surprisingly, networks and local advertisers are increasingly expected to understand and deliver impactful CTV campaign results.
Michael Beach, CEO of Cross Screen Media, dives into the top trends in local CTV and highlights how industry players can benefit from the growth in streaming consumption.