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Measurement Strategy In a Cross Screen World

By September 21, 2021November 18th, 2021No Comments

Overview

Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across all inventory sources. As more brands run ads concurrently across linear TV, Connected TV, and digital video, they are increasingly looking to their agencies for a full closed-loop service across planning, activation, measurement, and optimization.

How are agency strategists approaching de-duplicated measurement and driving incremental reach? Watch this real-world case study that details how two major auto brands leverage measurement insights across broadcast, cable, and CTV to drive a significant lift in on-target reach to their highest value audience.

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