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Keeping Up with the Cross-Screen Consumer

By May 14, 2021November 18th, 2021No Comments

Overview

Audiences are consuming video across screens more than ever, presenting both a valuable opportunity and a daunting challenge for advertisers. Brands increasingly expect agencies to holistically buy and evaluate all forms of video ads across linear, digital, and CTV/OTT.

Michael Beach, CEO of Cross Screen Media, details how leading agencies are approaching the critical questions of reach, frequency, and measurement in the rapidly evolving Convergent TV space.


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