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Turning Measurement Into Incremental Reach

By October 6, 2021November 18th, 2021No Comments

Overview

Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across linear TV, Connected TV, and digital video. As more advertisers run ads concurrently across platforms, it is critical to have a 360 degree view of campaign performance and the ability to turn these insights into action.

How are leading advertisers approaching de-duplicated measurement and using it to drive results?

Watch this real-world case study that details how two major auto brands leverage measurement insights across broadcast, cable, and CTV to drive a significant lift in on-target reach to their highest value audience.