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55 Billion Reasons to Care About Local Video Ads

By December 31, 2022April 25th, 2023No Comments


Local video advertising is booming, with more than $55 billion forecast to be spent this year by local advertisers across broadcast, cable, CTV, and other digital video.

In this State of the Screens presentation, Cross Screen Media CEO Michael Beach lays out the major trends in audience attention, local ad spending across screens, and offers insight into where things are headed in 2022.