May 29, 2018 9:30 pm
Big audience: 26% of Americans listen to podcasts on a monthly basis.
May 10, 2018 4:47 pm
Flashback: IAB Podcast Ad Revenue Study: An Analysis of the Largest Players in the Podcasting Industry
This deal adds to recent acquisitions by E.W. Scripps including:
April 28, 2018 2:07 am
1) Midroll — Podcasting (2015)
2) Stitcher — Podcasting (2016)
3) Newsy — OTT Network (2013)
Quote from Adam Symson — COO (and future CEO) @ E.W. Scripps.
“We are equally enthusiastic for pay television or cable, digital and over-the-air television,” he said. “We’ve gone from a period of time when consumers watched television on distinct platforms… to consumers being ambivalent in how they get to the screen. What they want is a more unified experience.”
Weekly U.S. reach by platform:
March 20, 2018 10:41 pm
1) Radio — 93%
Explosive growth: More people listen to podcasts on a monthly basis (70M+) than use Twitter.
Ad revenue likely surpassed $220M in 2017.