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State of the Screens

The Veni, Vidi, Vici of Voice

By March 20, 2018No Comments

Explosive growth: More people listen to podcasts on a monthly basis (70M+) than use Twitter.

Ad revenue likely surpassed $220M in 2017.

Some podcasts are commanding $30/CPMs for audio ads which are higher than the average for digital video.

Flashback: IAB Podcast Ad Revenue Study: An Analysis of the Largest Players in the Podcasting Industry

Podcasting advertising revenue (% change):
1) 2015: $69M
2) 2016: $119M (↑ 72%)
3) 2017: $220M (↑ 85%)

More: Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

36M Americans will use a voice-enabled speaker this year!

Top platforms by market share:
1) Amazon Echo — 70.6%
2) Google Home — 23.8%
3) Other — 5.6%

1/5 of the American population use a voice-enabled digital assistant at least once per month.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.