This deal adds to recent acquisitions by E.W. Scripps including:
1) Midroll — Podcasting (2015)
2) Stitcher — Podcasting (2016)
3) Newsy — OTT Network (2013)
Quote from Adam Symson — COO (and future CEO) @ E.W. Scripps.
“We are equally enthusiastic for pay television or cable, digital and over-the-air television,” he said. “We’ve gone from a period of time when consumers watched television on distinct platforms… to consumers being ambivalent in how they get to the screen. What they want is a more unified experience.”