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State of the Screens

WarnerBros. Discovery Approach 95M Subscribers

By November 10, 2022No Comments

2022-11-09_18-08-11

Four big questions re: WarnerBros. Discovery:
1) How many streaming subscribers does WarnerBros. Discovery have?
2) How much money do they currently make from each streaming subscriber?
3) How does WarnerBros. Discovery make money from streaming?
4) What share of total TV time does HBO Max account for?

Big question #1: How many streaming subscribers does WarnerBros. Discovery have?

WarnerBros. Discovery streaming subscribers (QoQ growth):

1) 2022-Q1 – 90.4M
2) 2022-Q2 – 92.1M (↑ 2%)
3) 2022-Q3 – 94.9M (↑ 3%)

Big question #2: How much money do they currently make from each streaming subscriber?

Monthly ARPU for WarnerBros. Discovery streaming service:
1) Domestic – $10.66
2) International – $3.68
3) 
Global – $7.52

Big question #3: How does WarnerBros. Discovery make money from streaming?

WarnerBros. Discovery streaming revenue breakdown:
1) Subscription – 89%
2) Other – 6%
3) Advertising – 5%

Big question #4: What share of total TV time does HBO Max account for?

Quick answer: HBO Max accounts for 1% of total TV time and 4% of streaming TV time.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.