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State of the Screens

Top Gun: Maverick Soars Over Box Office Records

By June 10, 2022No Comments

2022-06-08_22-25-30

Big news: Top Gun Maverick broke the record for the largest domestic Memorial Day weekend opening ever with $156M.

Why this matters: Box office revenue (through May) is down 40% vs. 2019, making this an even bigger accomplishment.

Flashback: 2021 Box Office Revenue’s Still in Recovery

Wow #1: Until now, Tom Cruise had never surpassed $65M domestically for an opening weekend.

Top 5 all-time domestic box office hits for Tom Cruise:
1) Top Gun Maverick (2022) – $291.6M
2) War of the Worlds (2005) – $234.3M
3) Mission Impossible 2 (2000) – $215.4M
4) Mission Impossible: Ghost Protocol (2011) – $209.4M
5) Mission Impossible: Rogue Nation (2015) – $195.0M

Wow #2: Ticket sales declined 29% for the second week, the lowest ever for a movie with a $100M+ opening.
U.S. movie (January – May) ticket revenue (YoY growth) according to Box Office Mojo:
1) 2017 – $4.6B
2) 2018 – $4.9B  (↑ 8%)
3) 2019 – $4.5B  (↓ 8%)
4) 2020 – $1.8B (↓ 60%)
5) 2021 – $646M ( 64%)
6) 2022 – $2.7B (↑ 316%)

Key details for Top Gun Maverick:
1) 55% of the audience over 35
2) First Top Gun movie debuted in 1986
3) 97% rating on Rotten Tomatoes

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.