Webinar Replays

Overview Streaming’s share of total TV time has grown by over 100% since the start of the pandemic and shows no signs of slowing down. Not surprisingly, networks and local…

Overview Streaming’s share of total TV time grew by over 100% since the start of the pandemic and shows no signs of slowing down. Not surprisingly, agencies are increasingly expected…

Overview Local video advertising is booming, with more than $55 billion forecast to be spent this year by local advertisers across broadcast, cable, CTV, and other digital video. In this…

Overview The opportunity presented by better local measurement means more campaign visibility, but some marketers are not happy with the results they have found. This transparency is leading to refocused…

Overview Only 39% of media buyers are confident that they know the reach and frequency of their cross screen campaigns. There is more demand than ever for agencies to directly…

Overview Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across linear TV, connected…