State of the Screens

Time runs out for the 30-second television ad

The explosion of new video formats and subsequent shifting of advertising dollars from TV to digital requires a heavier focus on creating content for shorter ad lengths (0:05, 0:06, 0:15,…

Michael BeachMay 7, 2018

In TV Ratings Game, Networks Try to Dissguys Bad Newz from Nielsen

Networks are attempting to hide shows with poor ratings by misspelling the show’s name when submitting to Nielsen.About those “issues” with digital metrics…

Michael BeachMay 7, 2018

State of the Screens

Amazon Prime is on pace to become more popular than cable TV

Current U.S. households with each service:1) Pay-TV: 90m (↓3% YoY)2) Amazon Prime: 66m (↑19% YoY)

Michael BeachMay 7, 2018

State of the Screens

Analyst Doubles Down on Advanced TV Advertising

Analyst Omar Sheikh of Credit Suisse said in a new report that he has “increased confidence” that advanced advertising will help networks grow domestic ad revenues “faster than in recent…

Michael BeachMay 7, 2018

State of the Screens

OTT Ads Pay Off for Tegna Unit

Background on Tegna. Tegna is a local broadcast and digital media company with 46 stations in 38 markets.Last year Tegna launched a new division focused on over-the-top (streaming).

Michael BeachMay 7, 2018

State of the Screens

From ESPN to Monumental Sports Network: what does the future of sports broadcasting look like?

Long read (2k+ words) on the role companies like Monumental Sports Network are playing in the future of sports broadcasting.Monumental Sports Network is a digital based media platform for the…

Michael BeachMay 7, 2018

State of the Screens

Facebook Is Going Hollywood, Seeking Scripted TV Programming

Facebook is offering content creators up to $3m per episode for full-length original content.Creators of short form content (❤0 minutes) are getting revenue guarantees of $5–20k per episode.

Michael BeachMay 7, 2018

State of the Screens

Taking the pulse of ESPN

Excellent deep dive into ESPN’s decision making during recent sports rights negotiations.There was a significant debate on the merits of spending $12.6b for NBA rights through 2025.

Michael BeachMay 7, 2018

State of the Screens

L’Oreal is changing its ads because you have no attention span

6-second ads are emerging as the de facto standard for the post 30-second world.L’Oreal and Google announced a new partnership called “Media Bets” that will combine resources (staff, etc.) to…

Michael BeachMay 7, 2018

State of the Screens

Skinny Bundles Boom: Charter, CenturyLink Latest to Target Cord Cutters With Streaming Services

Two more armies join the streaming wars:1) Hulu Live — $402) DirecTV Now — $353) Sling TV — $204) PlayStation Vue — $405) YouTube TV — $356) Verizon — TBD7) Charter — $208) CenturyLink — $15Details for Charter plan:1) Sports is a $12/month add-on2) Initially available…

Michael BeachMay 7, 2018

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Time runs out for the 30-second television ad

In TV Ratings Game, Networks Try to Dissguys Bad Newz from Nielsen

Amazon Prime is on pace to become more popular than cable TV

Analyst Doubles Down on Advanced TV Advertising

OTT Ads Pay Off for Tegna Unit

From ESPN to Monumental Sports Network: what does the future of sports broadcasting look like?

Facebook Is Going Hollywood, Seeking Scripted TV Programming

Taking the pulse of ESPN

L’Oreal is changing its ads because you have no attention span

Skinny Bundles Boom: Charter, CenturyLink Latest to Target Cord Cutters With Streaming Services

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