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State of the Screens

Hulu Beyond ‘Handmaid’s Tale’: Execs and Stars on a Promising Yet Uncertain Future

By May 7, 2018No Comments
Hulu is close to passing 20M subscribers (↑ 18% in 4 months).

Subscribers by service:
Hulu — 19.5M
Hulu w/ Live TV — ≈ 500K

Who will own Hulu if the Disney/Fox deal goes through?
1) Disney: 60%
2) Comcast: 30%
3) Time Warner: 10%

More local: Hulu w/ Live TV now offers 593 local broadcast stations (↑ 197% since August 2017).

Flashback #1: How Hulu Reinvented Itself For Live TV

75% of viewing on Hulu is done through a connected television.

Flashback #2: ‘Handmaid’s Tale’ Delivers for Hulu at the Emmys

More #1: New Nielsen numbers show the power of Netflix

Couch time: 361K people watched all 9 episodes (7.8 hours) of the second season of Stranger Things during the first day of release!

More #2: AT&T Misses Q1 Targets, as DirecTV Now Streaming Service Hits 1.46 Million Subscribers

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.