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State of the Screens

Apple Poaches Sony TV Executives to Lead Push Into Original Content

By May 2, 2018No Comments

Apple recently hired away two key executives from Sony.

Big moves for Apple’s original content ambitions.

The two were responsible for such shows as:
1)
Breaking Bad
2) The Crown

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.