Political TV spend according to Magna: 1) 2014 — $2.4B2) 2018 — $2.9B (↑ 21%)
Michael BeachOctober 3, 2018
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YouTube has joined the vertical video ad battle with groups such as Facebook, Instagram, Spotify, and Snapchat.Snapchat pioneered the format back in 2014.
Michael BeachSeptember 26, 2018
Long tail: 80% of national TV ad inventory occurs on shows with ratings below 0.5 meaning that most of the ad impressions occur in the long tail.Advanced TV targeting benefits…
Michael BeachSeptember 26, 2018
Big move: Amazon is working on an ad network that combines their data with various video app ad inventory.Amazon is asking participating networks to include ≈ 30% of their ad…
Michael BeachSeptember 26, 2018
HBO and Netflix led the way with 23 awards each at this year’s Emmys.Emmy awards by network:1) HBO — 232) Netflix — 233) NBC — 164) FX — 125) CNN — 86) Amazon Prime — 8
Michael BeachSeptember 26, 2018
Sales of broadcast antennas:1) 2016–7.5M2) 2017–8.0M (↑ 7%)3) 2018–8.1M (↑ 1%)Flashback #1: Broadcast-only TV households up 41% since 2012, study says
Michael BeachSeptember 19, 2018
A recent study projects that legalized sports betting could add $2.3B per year in additional revenue to the NFL’s bottom line.
Michael BeachSeptember 19, 2018
Big question #1: Can AT&T put the pieces in place to compete with Google, Facebook, and Netflix?Big question #2: Will other networks (their competitors) put differences aside and focus on…
Michael BeachSeptember 19, 2018
The way that video advertising is measured is going through significant changes, and many are starting to question whether comScore/Nielsen are up to the task. U.S. TV homes according to…
Michael BeachSeptember 19, 2018
Share of pay-TV from streaming according to Strategy Analytics:1) 2017-Q2–3%2) 2018-Q2–7%The streaming wars monthly cost:1) Hulu Live — $40 2) DirecTV Now — $403) Sling TV — $254) PlayStation Vue — $455) YouTube TV — $406) Verizon — TBD7) Charter Spectrum TV…
Michael BeachSeptember 11, 2018
