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State of the Screens

Share of Ear highlights: Q1 2018

By August 28, 2018No Comments

Time spent with audio according to Edison Research:
1)
AM/FM radio — 47%
2)
Pandora — 5%
3)
Spotify — 4%
4)
Podcasts — 3%
5)
Other — 41%

Weekly reach for AM/FM radio according to Pew:
1)
2009–92%
2)
2011–93%
3)
2013–92%
4)
2015–91%
5)
2017–90%

Weekly reach for online radio:
1)
2009–17%
2)
2011–22%
3)
2013–33%
4)
2015–44%
5)
2017–53%
6)
2018–57%

Weekly reach for podcasts:
1)
2013–7%
2)
2015–10%
3)
2017–15%
4)
2018–17%

Flashback #1: BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Spend on local linear radio advertising:
1) 2016: $14.1B
2) 2017: $14.2B (↑ 1%)
3) 2018: $14.3B
4) 2019: $14.4B
5) 2020: $14.6B
6) 2021: $14.7B

Spend on local digital radio advertising:
1) 2016: $1.2B
2) 2017: $1.4B (↑ 17%)
3) 2018: $1.6B
4) 2019: $1.8B
5) 2020: $1.9B
6) 2021: $2.1B

Flashback #2: Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong

More #1: Amazon is ready to take on Apple and Spotify in streaming music

More #2: Public Radio Networks to Merge in Big Bet on Podcasts

More #3: Spotify tests letting listeners skip any ads they want, as much as they want

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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