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State of the Screens

Facebook Watch video service launches worldwide

By September 11, 2018No Comments
Usage of Facebook Watch via The Diffusion Group:

1) Never — 74%
Monthly — 3%
Weekly — 12%
Daily — 6%
Other — 5%

Quick math:
Facebook users in U.S. — 210M
% of daily/weekly Facebook Watch users — 18%
Total daily/weekly Facebook Watch users — 37.8M

Total time spent on Facebook Watch has grown 14X since January.

YoY ad revenue increase in Q2 according to Merkle:
1) Instagram — ↑ 177%
2) Facebook — ↑ 40%

Smart bet: Facebook has clearly figured out how to make money with Instagram. Think about the upside if they can do the same with CTV/OTT!

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

User growth by year:
2011–10M (↑ 900%)
3) 2012–50M (↑ 400%)
4) 2013–150M (↑ 200%)
5) 2014–300M (↑ 100%)
6) 2015–400M (↑ 33%)
7) 2016–600M (↑ 50%)
8) 2017–800M (↑ 33%)
9) 2018–1B (↑ 25%)

More #1: Facebook says social video watching will set it apart from Netflix and YouTube

More #2: The Impossible Job: Inside Facebook’s Struggle to Moderate Two Billion People

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.