State of the Screens

Five big questions re: Super Bowl TV: 1) How many people watch the Super Bowl? 2) What share of Super Bowl viewership comes from streaming? 3) How much does running…

Three big questions re: YouTube: 1) How much advertising revenue did YouTube generate last year? 2) What share of total TV time does YouTube account for? 3) What share of…

Four big questions re: Meta: 1) How much advertising revenue is Meta generating? 2) How much profit is Meta generating? 3) How many people use Facebook every day? 4) What…

Seven big questions re: Netflix: 1) How much revenue is Netflix generating? 2) How many streaming subscribers does Netflix have? 3) Where is the subscriber growth coming from? 4) How…

Five big questions re: how we watch TV: 1) Is broadcast/cable gaining ground on streaming? 2) Is ad-supported streaming growing? 3) Which streaming networks account for the highest share of…

Three big questions re: The Road to The White House: 1) Which networks had the largest primetime audience? 2) Which linear telecasts had the largest audience? 3) What share of…

Grading our 2023 Predictions  2023 prediction #1: Reach for local advertisers is becoming a BIG problem. Verdict: For the 2024 presidential election, linear TV reach for Republican primary voters is…

Five big questions re: Mariah Carey’s "All I Want for Christmas is You”: 1) What is the most popular Christmas song ever? 2) How much revenue has "All I Want…