State of the Screens

Five big questions re: how we watch TV: 1) Is broadcast/cable gaining ground on streaming? 2) Is ad-supported streaming growing? 3) Which streaming networks account for the highest share of…

Three big questions re: The Road to The White House: 1) Which networks had the largest primetime audience? 2) Which linear telecasts had the largest audience? 3) What share of…

Grading our 2023 Predictions  2023 prediction #1: Reach for local advertisers is becoming a BIG problem. Verdict: For the 2024 presidential election, linear TV reach for Republican primary voters is…

Five big questions re: Mariah Carey’s "All I Want for Christmas is You”: 1) What is the most popular Christmas song ever? 2) How much revenue has "All I Want…

Four big questions re: music in 2023: 1) What were the most popular songs? 2) Who were the most popular artists? 3) Which genres are growing the fastest? 4) Which…

Five big questions re: TV ad prices: 1) How much do TV ads cost? 2) What is the most expensive TV show to buy advertising? 3) Which streamers have the…

Six big questions re: Disney streaming: 1) How much revenue is Disney generating from streaming/direct-to-consumer? 2) How many people subscribe to Disney's streaming services? 3) What share of Disney+ subscribers…

Five big questions re: Paramount+ streaming: 1) How much revenue is Paramount generating from direct-to-consumer? 2) How many subscribers do they have? 3) What share of ad-supported streaming subscribers does…

Five big questions re: Roku: 1) How much advertising revenue is Roku generating? 2) How many accounts does Roku have? 3) How much money does Roku make from each subscriber?…

Six big questions re: Meta: 1) How much advertising revenue is Meta generating? 2) How much profit is Meta generating? 3) How did Meta turn this around so quickly? 4)…