% change over past 5 years:1) Individual show ratings: ↓ 25%
Michael BeachFebruary 6, 2018
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% of TV ads 30s or longer by year:1) 2014: 67%2) 2015: 65%3) 2016: 56%4) 2017: 54%
Michael BeachFebruary 6, 2018
Last week we wrote about second-by-second viewership analysis using ACR data. This week we are going to look at second-by-second analysis for attention using eye-tracking software.
Michael BeachFebruary 6, 2018
Is the current ad model sustainable? This is the question that industry leaders recently wrestled with.Quote from Linda Yaccarino — Chairman of Advertising @ NBCUniversal.“NBC is committing to making television smarter, … That…
Michael BeachFebruary 6, 2018
Amazon doesn’t carry products Chromecast and Google Home so Google is firing back by blocking YouTube content on Amazon echo show and Fire TV.We just discussed increasing competition in the…
Michael BeachFebruary 6, 2018
Big deal. If wireless carriers can deliver high-speed home broadband, then every major market in the country immediately becomes competitive.The grey areas below currently do not have broadband available through…
Michael BeachFebruary 6, 2018
Great post by Matthew Rosenberg (@CanonFodder) who is both a friend of SOTS and father of Off the Grid.The big idea. The root cause of the ad industries challenges is…
Michael BeachFebruary 6, 2018
Video CPMs are up 5–8% YoY as advertisers shift focus to quality.Brand video spend according to Standard Media Index (2016 vs. 2017):1) Roku — ↑ 154%2) Snapchat — ↑ 50%3) Hulu — ↑ 19%4) YouTube — ↓ 9%
Michael BeachFebruary 6, 2018
Disney buying Fox for $60b appears to be a real possibility. This is a big deal because of the content that it brings to Disney for its upcoming war with…
Michael BeachFebruary 6, 2018
As we discussed last week, broadcasters are making big moves on the advertising side to compete with digital rivals that offer addressable advertising.The ability to deliver addressable ads with local…
Michael BeachFebruary 6, 2018
