Viewership ↓ 7% compared to 2017.
Michael BeachFebruary 12, 2018
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How much will recent changes to Facebook’s newsfeed impact ad prices? The answer could be quite a bit.The math. Wall Street believes that Facebook’s revenue will continue to rise even…
Michael BeachFebruary 12, 2018
Excellent commentary from Dave Morgan on the differences between the perceived and actual challenges facing TV advertising.Interesting stat. There are more minutes of video advertising delivered daily from TV during…
Michael BeachFebruary 12, 2018
The Federal Communications Commission (FCC) approved a new broadcast standard (ATSC 3.0) that will allow for internet-like targeting of advertising with local broadcast TV.What are the benefits?1) Addressable advertising2) Improved…
Michael BeachFebruary 6, 2018
New quarterly numbers from Nielsen showing explosive growth for mobile.Total media usage in Q2:1) Q2–2016–10h 16m2) Q2–2017–10h 48m (↑ 5%)
Michael BeachFebruary 6, 2018
Ever wonder why CBS/Fox show you a specific NFL game?Quick answer. Whatever game they estimate will get the highest rating in your market.
Michael BeachFebruary 6, 2018
Why do advertisers like connected TV advertising? It is the closest thing to TV ad quality with 97% completion rates without the viewability issues that have plagued mobile/desktop.
Michael BeachFebruary 6, 2018
The New York Times has made all of its digital ad units available through programmatic channels.Why does this matter? A major publisher like the NYT opening up most/all of its…
Michael BeachFebruary 6, 2018
% change over past 5 years:1) Individual show ratings: ↓ 25%
Michael BeachFebruary 6, 2018
% of TV ads 30s or longer by year:1) 2014: 67%2) 2015: 65%3) 2016: 56%4) 2017: 54%
Michael BeachFebruary 6, 2018
