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State of the Screens

Disney is about to go to war with Netflix and Fox could be a big weapon

By February 6, 2018No Comments

Disney buying Fox for $60b appears to be a real possibility. This is a big deal because of the content that it brings to Disney for its upcoming war with Netflix.

Remember ESPN. They are planning to launch a direct-to-consumer (DTC) offering and the 22 regional sports networks (RSN) from Fox would be huge.

These RSNs currently carry 44 different MLB, NBA, and NHL franchises and air 5k+ live sports events every year.

A few of the markets where Fox has an RSN:
1) New York
2) Los Angeles
3) Dallas
4) Cleveland
5) Detroit
6) Kansas City

YES Network. New York pay-TV subscribers pay $6.50/monthfor the YES Network which means that Disney would be collecting more than $15/monthfor sports (ESPN + YES) from every pay-TV subscriber in New York.

Flashback. Local Prime-Time Numbers For The 29 U.S. Teams Show MLB Rules Summer TV

The local baseball game is the most-watched primetimeprogram (broadcast or cable) in 11 of the 29 markets narrowly missing out on the 12th by one-hundredth of a point (New York Yankees).

Baseball is top 3 in 2/3 of the markets.

Disney’s latest proposal to Fox is a big bet on local TV sports — and ESPN

2) Behind the Murdochs’ Sale Talks: Scale, Price and Family Dynamics

3) Media Companies Aim To Build ‘Addicts’ With Direct-To-Consumer Video Services

4) How Cable Companies Learned to Love Netflix (or Hulu) and Chill Out

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.